The bottom line: Most companies are measuring AI success by how much faster employees complete existing tasks.That’s like measuring electricity’s ROI by how quickly it lights candles. The real value of AI isn’t task acceleration  — it’s capability expansion. If you’re not doing fundamentally different work because AI exists, you’re leaving 90% of the value on the table. The ROI Conversation That’s Happening Everywhere Executive:  “What’s the ROI on our AI investment?” Team:  

I’ve been thinking a lot about digital twins of employees  lately. Not because the technology isn’t impressive—it absolutely is. The hype is that they can simulate workflows and preserve knowledge. But I keep seeing a familiar, counterproductive trend : building powerful tools that work against  people instead of for  them. The most critical distinction is whether the technology is designed for human enhancement  or mere behavioral constraint . The Mobile-Phone Lesson When mo

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